User research का main उद्देश्य यह है कि product real user problems solve करे और product-market fit हासिल करे।
- Unwanted features बन सकती हैं
- Wrong problems को priority मिल सकती है
- Engineering resources waste → Product failure
Examples: Google Glass (privacy + price), Amazon Fire Phone (market needs mismatch), Quibi (short video preferences गलत समझना)।
VDF Framework: Viability – Desirability – Feasibility
| Aspect | Meaning (English) | Hindi |
|---|---|---|
| Viability | Profitable & sustainable for business | व्यावसायिक रूप से लाभदायक |
| Desirability | Do users want/need it? | यूज़र की ज़रूरत/इच्छा |
| Feasibility | Technically buildable | टेक्नोलॉजी से संभव |
Types of User Research
1. Quantitative (मात्रात्मक)
- Numerical data → Patterns & trends
- Methods: Surveys, Analytics, DAU, MAU, Conversion rates
- Use when: “Where is the problem?”
2. Qualitative (गुणात्मक)
- Explains the “Why” behind behavior
- Methods: Interviews, Focus groups, Observation
- Use when: Early stage, motivations, emotions
Customer Journey Map
User journey के stages: Awareness → Consideration → Decision → Onboarding & Use → Loyalty & Advocacy
Persona Creation
- Demographics: Age, Location, Occupation
- Psychographics: Values, Interests
- Behavior: Usage patterns
- Needs & Motivations
- Pain Points
Examples: Success via User Research
- Instagram: Simple photo sharing + filters → success
- Airbnb: Trust & safety insights → adoption grew
